Profile Image

Hi, I am Alex Maarouf

  • Business Analyst with a unique blend of business leadership, analytical expertise, and product vision
  • 5+ years experience founding and scaling a retail company, leading end-to-end operations
  • Built and implemented ERP and e-commerce systems to streamline workflows and drive growth
  • Developed machine learning models for procurement optimization and demand forecasting
  • MSc in Quantitative Management Science with a focus on data-driven decision-making
  • Passionate about using data for smarter decisions across analytics, product innovation, and strategic execution

My Resume

Experience

Jun 2019 – Present

Al Maktaba Logo

Al Maktaba Al Sagheera LLC (B2B/B2C | Retail | Stationery & Books)

Founder and Director | Alexandria, Egypt

  • Scaled retail operations from 16 to 56 client branches without external capital, growing monthly revenue from 160k to 760k EGP.
  • Built a unified data warehouse, integrating the company’s ERP with WooCommerce and delivering interactive analytical dashboards.
  • Engineered data enrichment workflows, classifying products to enable deep-dive analysis and predictive analytics.
  • Designed and executed a predictive analytics pipeline, reducing branch shelf space usage by an average of 20% without revenue loss.
  • Managed the company’s first major warehouse serving 56 client branches, leading site selection through operational launch; increased capacity enabled signing 2 major long-term clients with 24 branches.
  • Designed and executed the company’s visual branding kit and developed in-house product photography.
Jun 2016 – May 2019

Alexandria Library Logo

Alexandria Library for Publishing and Distribution

Product Manager & Retail Manager | Alexandria, Egypt

  • Managed ILTS’ Grammar Club Book Series through its product lifecycle and relaunch in the Egyptian market.
  • Oversaw retail distribution across 16 supermarket branches, ensuring merchandising, supply, and category alignment.
Feb 2018

City Centre Logo
City Centre Mall – Majid Al Futtaim Group | Alexandria, Egypt

Operations Management Intern

  • Received comprehensive training in mall operations including security, firefighting, hygiene, lighting, and traffic flow.
  • Supported daily ops coordination with facility teams under mentorship from senior management.
Feb 2013 – Feb 2014

Alson Bookstore Logo
Alson Bookstore

Co-Founder | Alexandria, Egypt

  • Co-founded a hybrid bookstore-library with a subscription-funded lending model, rare in local market.
  • Oversaw retail, procurement, inventory, and financial operations, ensuring sustainable daily workflows.
  • Produced and distributed a branded series of IGCSE/GCE prep booklets for in-store and educational center sales.

Skills

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  • Python, R, SQL
  • Git, Jupyter, Excel (Advanced)
  • Tableau, Power BI
  • pandas, NumPy
  • scikit-learn, XGBoost
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  • Predictive Modeling
  • Supervised & Unsupervised Learning
  • Feature Engineering, ROC-AUC
  • Data Cleaning
  • Data Storytelling, Data Mining
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  • GPT-3/4, Prompt Engineering
  • Chain-of-Thought Prompting
  • Text Vectorization
  • Language Modeling, Word2Vec
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  • Agile, Scrum, Waterfall
  • Jira, Trello, Notion
  • Project Lifecycle Management
  • Budgeting & Resource Allocation
  • UX/UI Collaboration
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  • Procurement & Vendor Negotiation
  • Inventory Optimization
  • Logistics, Fulfillment, ERP (Odoo)
  • SOP Design
  • Cross-functional Team Leadership
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  • Microsoft Office, Notion
  • Salesforce, Trello, Jira
  • Data Visualization & Storytelling

Education

2019 – 2025
Humboldt University Logo

Humboldt Universität zu Berlin

MSc. in Economics and Management Science | Major: Quantitative Management Science | Berlin, Germany

  • Thesis: Leveraging GPT-Based Generative Models for Automated Quiz Generation. Grade: 1,0.
  • Designed an iterative prompting pipeline simulating chain-of-thought reasoning to improve quiz quality from GPT using a design science research framework.
  • Developed Quiztinar, a GUI software that generates high-quality quiz questions from unstructured input (e.g., lecture slides).
  • Completed coursework in Machine Learning in Marketing, Advanced Data Analytics for Management Support, Applied Predictive Analytics Seminar, and Business Analytics and Data Science.
  • Worked on projects involving data mining, profiling and cleaning, statistical analysis, and data storytelling.
Projects
  • Return Prediction (Supervised Classification | R, XGBoost): Predicted product returns using e-commerce data. Engineered features and evaluated models, achieving top ROC-AUC with XGBoost.
  • Clap Prediction on Medium (NLP + Regression | Python): Built hybrid classification-regression model to predict article claps. Used metadata, tags, and feature engineering with ROC-AUC evaluation.
  • Basket Analysis with Product2Vec (Unsupervised | Python): Used word2vec on transactional data to create product embeddings. Predicted next likely purchases and optimized coupon strategies via clustering and recommendation techniques.
2015 – 2019
Arab Academy Logo

Arab Academy for Science, Technology and Maritime Transport

BBA in Business Administration | Major: Finance and Accounting | GPA: 3.79 | Alexandria, Egypt

  • Thesis: Asylum Gaming Lounge: A Feasibility Study. Grade: A+.
  • Conducted full market research for a gaming lounge focused on competitive gamers.
  • Developed product roadmap, competitive analysis, and business strategy.
  • Led user-centric research including customer discovery, personas, and journey mapping.